global economic crisis has depreciated 59 of the 100 most expensive brands of the world, follows from the next ranking brand consultancy Interbrand. Most unlucky brand financial sector have lost in value from 5% to 50%, and one of the main victims of the crisis - avtokontserna (fell 5-12%). The traditional leader of the ranking Coca-Cola pulled out of the crisis without loss, on the contrary, its brand was 3% more expensive and is now worth $ 68.7 billion
agency Interbrand prepared next, the tenth rating most expensive brands of the world (top 20 brands, see Help). The first place has traditionally occupied the brand Coca-Cola, whose value for the year increased by 3% to $ 68.7 billion, closes the top 100 Newcomer: brand Campbell `s, valued at $ 3.08 billion total in the rating of seven newcomers: in particular, Lancome ($ 3,24 млрд), Burger King ($ 3,22 млрд), Adobe ($ 3,16 billion). One brand - Ferrari ($ 3,53 billion) - compared with the previous rating maintained its value unchanged. 33 brand for the year have risen in price, 59 - cheaper.
by their patented method Interbrand evaluates brand value of public companies based on their financial performance. The necessary condition for participation in the rating - the owner of the brand must conduct business at least three continents, receiving at least one third of proceeds abroad. That is why the rating is still not a single mark of the CIS: the cost of Russia's brand Beeline and MTS, Interbrand valued at the local level, could claim a place in the fifth or sixth top ten of the world, hundreds if the criteria for the globality.
Absolutely, without exception, cheaper brands of all financial institutions caught up in the top 100. Allianz and Visa - 5%, to $ 3.83 billion and $ 3.17 billion, respectively, AXA - 7%, to $ 6.53 billion, Goldman Sachs - 10%, to $ 9.25 billion, JP Morgan - 11%, to $ 9.55 billion, HSBC - by 20%, to $ 10.51 billion, Morgan Stanley - by 26%, to $ 6.4 billion, American Express - by 32%, to $ 14.97 billion
demonstrated the greatest fall marks Citi and UBS - by 49%, to $ 10.25 billion, and 50%, to $ 8.74 billion, respectively. At the UBS brand affects both the weak financial position of the bank and an international scandal with taxes, - explains in a special report analysts Interbrand. The agency also notes that, despite support from the Swiss authorities, the bank ceased to invest in support of its own brand.
Except already mentioned the brand Ferrari, analysts have lowered the Interbrand value of all automotive brands.
Four brands - Mercedes-Benz ($ 23,88 млрд), BMW ($ 21,67 млрд), Honda ($ 17,8 billion) and Audi ($ 5,01 billion) - have fallen in price for the year by 7%. Three others - Toyota ($ 31,33 млрд), Volkswagen ($ 6,48 billion) and Porsche ($ 4,23 billion) - 8%. Hyundai's brand value has decreased by 5%, to $ 4.6 billion, Ford - 11%, to $ 7 billion, Lexus - the 12%, to $ 3.16 billion
Most of all (43%, to $ 4.34 billion) lost in the price of brand Harley-Davidson. Such devaluation authors ranking financial results associated with Harley-Davidson Inc. In 2008, the company's net profit fell 30% to $ 654.7 million, while reducing revenue by only 3% - to $ 5.97 billion
crisis impacted on the cost of luxury brands. Gucci brand was down 1%, to $ 8.18 billion; Louis Vuitton and Prada - 2%, to $ 21.12 billion and $ 3.53 billion; Chanel and Tiffany Co .- 5%, to $ 6.04 billion and $ 4 billion, respectively, Cartier and Armani - 6%, to $ 3.97 billion and $ 3.3 billion, Rolex - 7%, to $ 4.6 billion Newcomers to this year's 98 th and 99 th places brands Burberry ( $ 3.095 billion) and Polo Ralph Lauren ($ 3,094 billion) a year ago in the top 100 are not included, but their value during the period while also fell - by 7% and 6% respectively. However, one brand that was present in last year's ranking, - Hermes - yet risen in price by 1%, to $ 4.6 billion
crisis also affected the activities of the agency Interbrand. Due to limited resources, beginning a series of annual national rankings postponed for several months, said managing director of the Moscow office of Interbrand Nicola Stanishev. Last year, Interbrand has announced top-40 most expensive brands of Russia in November. Rating on the results of this year, presumably to be ready by March next year, refined lady Stanishev. Ukrainian brands Agency has not commended.
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global economic crisis has depreciated 59 of the 100 most expensive brands of the world, follows from the next ranking brand consultancy Interbrand. Most unlucky brand financial sector have lost in value from 5% to 50%, and one of the main victims of the crisis - avtokontserna (fell 5-12%). The traditional leader of the ranking Coca-Cola pulled out of the crisis without loss, on the contrary, its brand was 3% more expensive and is now worth $ 68.7 billion
agency Interbrand prepared next, the tenth rating most expensive brands of the world (top 20 brands, see Help). The first place has traditionally occupied the brand Coca-Cola, whose value for the year increased by 3% to $ 68.7 billion, closes the top 100 Newcomer: brand Campbell `s, valued at $ 3.08 billion total in the rating of seven newcomers: in particular, Lancome ($ 3,24 млрд), Burger King ($ 3,22 млрд), Adobe ($ 3,16 billion). One brand - Ferrari ($ 3,53 billion) - compared with the previous rating maintained its value unchanged. 33 brand for the year have risen in price, 59 - cheaper.
by their patented method Interbrand evaluates brand value of public companies based on their financial performance. The necessary condition for participation in the rating - the owner of the brand must conduct business at least three continents, receiving at least one third of proceeds abroad. That is why the rating is still not a single mark of the CIS: the cost of Russia's brand Beeline and MTS, Interbrand valued at the local level, could claim a place in the fifth or sixth top ten of the world, hundreds if the criteria for the globality.
Absolutely, without exception, cheaper brands of all financial institutions caught up in the top 100. Allianz and Visa - 5%, to $ 3.83 billion and $ 3.17 billion, respectively, AXA - 7%, to $ 6.53 billion, Goldman Sachs - 10%, to $ 9.25 billion, JP Morgan - 11%, to $ 9.55 billion, HSBC - by 20%, to $ 10.51 billion, Morgan Stanley - by 26%, to $ 6.4 billion, American Express - by 32%, to $ 14.97 billion
demonstrated the greatest fall marks Citi and UBS - by 49%, to $ 10.25 billion, and 50%, to $ 8.74 billion, respectively. At the UBS brand affects both the weak financial position of the bank and an international scandal with taxes, - explains in a special report analysts Interbrand. The agency also notes that, despite support from the Swiss authorities, the bank ceased to invest in support of its own brand.
Except already mentioned the brand Ferrari, analysts have lowered the Interbrand value of all automotive brands.
Four brands - Mercedes-Benz ($ 23,88 млрд), BMW ($ 21,67 млрд), Honda ($ 17,8 billion) and Audi ($ 5,01 billion) - have fallen in price for the year by 7%. Three others - Toyota ($ 31,33 млрд), Volkswagen ($ 6,48 billion) and Porsche ($ 4,23 billion) - 8%. Hyundai's brand value has decreased by 5%, to $ 4.6 billion, Ford - 11%, to $ 7 billion, Lexus - the 12%, to $ 3.16 billion
Most of all (43%, to $ 4.34 billion) lost in the price of brand Harley-Davidson. Such devaluation authors ranking financial results associated with Harley-Davidson Inc. In 2008, the company's net profit fell 30% to $ 654.7 million, while reducing revenue by only 3% - to $ 5.97 billion
crisis impacted on the cost of luxury brands. Gucci brand was down 1%, to $ 8.18 billion; Louis Vuitton and Prada - 2%, to $ 21.12 billion and $ 3.53 billion; Chanel and Tiffany Co .- 5%, to $ 6.04 billion and $ 4 billion, respectively, Cartier and Armani - 6%, to $ 3.97 billion and $ 3.3 billion, Rolex - 7%, to $ 4.6 billion Newcomers to this year's 98 th and 99 th places brands Burberry ( $ 3.095 billion) and Polo Ralph Lauren ($ 3,094 billion) a year ago in the top 100 are not included, but their value during the period while also fell - by 7% and 6% respectively. However, one brand that was present in last year's ranking, - Hermes - yet risen in price by 1%, to $ 4.6 billion
crisis also affected the activities of the agency Interbrand. Due to limited resources, beginning a series of annual national rankings postponed for several months, said managing director of the Moscow office of Interbrand Nicola Stanishev. Last year, Interbrand has announced top-40 most expensive brands of Russia in November. Rating on the results of this year, presumably to be ready by March next year, refined lady Stanishev. Ukrainian brands Agency has not commended.
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NBU has taken steps to stabilize the hryvnia exchange rate: required banks to establish a single currency …
The Ukrainian stock market closed the week due to growth stocks metkompany
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Today's investors - completely gourmets who prefer to invest in the most delicious company …
Indexes in Europe, falling on Friday, a week-long fall Stoxx 600 - the maximum in July
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