largest cosmetics concern in JapanShiseido Co. decided to make the most expensive purchase for more than 80 years of its history: the Japanese will pay $ 1.7 billion for U.S. company Bare Escentuals, writes The Wall Street Journal.
Thus, Shiseido plans to increase presence in the U.S. market, where until now it was one of the less visible, niche players.
“Our business in the United States is at a very low level, and we need a more substantial presence in America - said the representative of Shiseido Tatsuyosi Endo. - Asia still remains the most important market for us, but we would like to achieve growth in the U.S.” .
Demand for cosmetic products and other consumer products in Japan decreased due to the shrinking population, and many Japanese companies are seeking opportunities for mergers and acquisitions abroad, to expand the geography of its activity.
Last year, the U.S. was the largest market for MA from Japan, one of the reasons was the rise of the yen against the dollar to its highest level in more than 10 years. Japanese companies in 2009, according to research company Dealogic, spent $ 5.89 billion on 82 deals MA from American companies.
acquisition of American company Shiseido will lead to fourth place in the world by sales of cosmetics, immediately after the L “Oreal, Procter Gable and Unilever. Now Japanese conglomerate took 6 th place in the world ranking.
Shares
Shiseido risen by 5% in trading Friday after the announcement of the absorption of Bare Escentuals.
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Japanese cosmetics maker Shiseido to buy Bare Escentuals for 1.7 billion dollars
largest cosmetics concern in JapanShiseido Co. decided to make the most expensive purchase for more than 80 years of its history: the Japanese will pay $ 1.7 billion for U.S. company Bare Escentuals, writes The Wall Street Journal.
Thus, Shiseido plans to increase presence in the U.S. market, where until now it was one of the less visible, niche players.
“Our business in the United States is at a very low level, and we need a more substantial presence in America - said the representative of Shiseido Tatsuyosi Endo. - Asia still remains the most important market for us, but we would like to achieve growth in the U.S.” .
Demand for cosmetic products and other consumer products in Japan decreased due to the shrinking population, and many Japanese companies are seeking opportunities for mergers and acquisitions abroad, to expand the geography of its activity.
Last year, the U.S. was the largest market for MA from Japan, one of the reasons was the rise of the yen against the dollar to its highest level in more than 10 years. Japanese companies in 2009, according to research company Dealogic, spent $ 5.89 billion on 82 deals MA from American companies.
acquisition of American company Shiseido will lead to fourth place in the world by sales of cosmetics, immediately after the L “Oreal, Procter Gable and Unilever. Now Japanese conglomerate took 6 th place in the world ranking.
Shares
Shiseido risen by 5% in trading Friday after the announcement of the absorption of Bare Escentuals.
President of Turkmenistan has made personnel changes in the cabinet
Freedom House has recognized Ukraine free country
Poland will not have problems with gas until April
Nine cars near future
World capital of skyscrapers no longer maintains a high-rise building
Chernovetsky “evicted” from the mayor”s office for 3 thousand hryvnia
Europe: the failure of the banking sector and the news from Venezuela utyanuli indexes down
USA: December”s data on foreign trade of China lifted the mood in the market
Latin America: Chinese add luster to the commodity sector