Kommersant: Automarket climb

Ukrainian car market second month in a row demonstrates the positive trend of sales - in August the increase was 9,2%. Significantly improved market position of Mitsubishi, Honda and Suzuki, and the position of Hyundai, Skoda and Nissan, in contrast, have deteriorated. Changing market shares was the result of the discount policy pursued by dealers: the quantity discounts directly affects the number of sales, experts say. They believe that in September, expect such large-scale sale should not be in connection with the devaluation of the hryvnia.

in August in Ukraine has sold 14 439 cars, which is 9,2% more than in July, said information-analytical group AUTO-Consulting. However, compared with August last year avtoprodazh fall by 72%. Sales growth is related to commonly existing shares and selling the cars in 2008 production at auto dealers, - explains marketing director of a group of companies AIS Julia Ptitsyna .- Old stocks sold at attractive prices. And buyers who are ready to buy, quick to buy a car in this period feeling that foreign exchange is going to grow again.

result of the discount policy pursued by the operators in August, was the change in ranking leaders of the market, says CEO AUTO-Consulting Oleg Omelnitsky. So much to build up its share in total avtoprodazhah able Mitsubishi (from 3,12% to 4,22%), Honda (from 1,98% to 3,64%) and Suzuki (from 1,58% to 2,17% ). Improved their market positions Chevrolet, ZAZ and Chery. At the same time decreased the proportion of Hyundai (from 9,14% to 5,94%), Skoda (from 5,33% to 3,28%) and Nissan (with 3,74% to 2,85%). Hold the position the market leader in the WHA, as well as Kia and Toyota.

According Omelnitskogo, the main objective of the promotional policies auto dealers - most sell in warehouse products to the abolition of 13 per cent premium to the duty on import of vehicles (ceased to have effect on September 7) and to approach this date with minimal trade balances cars release in 2008. But the fall of the operators will change tactics and will no longer sell the remains - sure Oleg Omelnitsky .- Now cars are imported into the country under the strict requirements of the market, which means that we are unlikely to see such a massive event.

Director of Corporate and Strategic Development group Niko Maxim Rabinovich believes that the outcome avtoprodazh September will be directly dependent on sales of VAZ. If you look at the structure avtoprodazh, almost a quarter of the market selling a VAZ. Depending on how will be sold Vases, will increase the overall market or make it crash, - he said .- In foreign cars in September are expected as a minimum figure of August, as it is traditionally a strong month.

Results of September will be totally dependent on the situation on the currency market. If it is favorable, may be increased. If not, and likely will be so, sales will be below the level of August, - says Mr. Omelnitsky. In connection with that occurred in August devaluation of the hryvnia cars have risen in price, and now the automakers to sell them at a loss would not, - said Director of Marketing Corporation Bogdan Michael Sokol .- In September, the lower price category, where the main car sales expected price increases in UAH at least 10%. Thus, the company expects that in September there will be sold around 12 thousand cars.

Most sold cars in Ukraine in August

Source: AUTO-Consulting

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