Antimonopoly Committee recognized the promotional activities of the three leading mobile operators - Kyivstar, MTS-Ukraine and Astelit (TM life:)) - unfair. Their advertising zero tariff mislead consumers about the true costs of services. A collection of information about the pension fund listed in small type, making it difficult for consultation.
earlier ban on the zero tariff for the treatment Kyivstar introduced a National Commission for Communications Regulation, but because he wore a recommendation, the company ignored it.
Now, operators began to collaborate with us and ready to fulfill the requirements of the committee, - said yesterday, and. about. heads of the Antimonopoly Committee (AMC), Alexander Melnichenko. It is unprofitable company - acknowledges the Department's interaction with the regulators Astelit Elena Grineva .- But we will support the decision, because it contributes to the normalization of market relations. However, 10 days, which led to the AMC to implement its decisions, not enough to change the advertising production, says director of corporate governance and control MTS-Ukraine Oleg Prozhivalsky. In AMC promised to extend this period.
Three operators - Ukrtelecom , Ukrainian Radio Systems and Golden Telecom - did not agree with the requirements of the committee, said in AMC. We have to attract operators to account - promised Alexander Melnichenko .- Sanctions can be severe - up to 5% of annual turnover. However, the general director of Ukrainian Radio Systems (URS, TM Beeline) Alexander Barinov argues that his company was not invited to the meeting. There was a misunderstanding, we have not refused to cooperate with the ACU and will soon provide the necessary information, - he promised. A director of branch sales combined Ukrtelecom Igor Syrotenko assured that the company has never used the zerotariff: We comply with the rules of law more strictly than any other operator.
Most of all zeros in their advertisements used Astelit, noted in advertising agencies. Everyone remembers the huge advertising structures in the form of zeros , which the company sets throughout Ukraine, - said the director of the agency Maxima (implements buying for MTS) Andrei Klimenko. According to director of media agency Mindshare (MTS serves, and until 2008 Beeline) Valeria Varenitsa, zero tariff constitute more than 50% of all commercial operators. According to Mr. Klimenko, for MTS did not exceed 30%. However, an analyst at GfK Ukraine Gleb Vyshlinsky confident that operators will continue to evade the prohibitions governing bodies.
Just in advertising will be more items. A requirement for the fonts used in advertising, the law is not regulated, - said the analyst.
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Antimonopoly Committee recognized the promotional activities of the three leading mobile operators - Kyivstar, MTS-Ukraine and Astelit (TM life:)) - unfair. Their advertising zero tariff mislead consumers about the true costs of services. A collection of information about the pension fund listed in small type, making it difficult for consultation.
earlier ban on the zero tariff for the treatment Kyivstar introduced a National Commission for Communications Regulation, but because he wore a recommendation, the company ignored it.
Now, operators began to collaborate with us and ready to fulfill the requirements of the committee, - said yesterday, and. about. heads of the Antimonopoly Committee (AMC), Alexander Melnichenko. It is unprofitable company - acknowledges the Department's interaction with the regulators Astelit Elena Grineva .- But we will support the decision, because it contributes to the normalization of market relations. However, 10 days, which led to the AMC to implement its decisions, not enough to change the advertising production, says director of corporate governance and control MTS-Ukraine Oleg Prozhivalsky. In AMC promised to extend this period.
Three operators - Ukrtelecom , Ukrainian Radio Systems and Golden Telecom - did not agree with the requirements of the committee, said in AMC. We have to attract operators to account - promised Alexander Melnichenko .- Sanctions can be severe - up to 5% of annual turnover. However, the general director of Ukrainian Radio Systems (URS, TM Beeline) Alexander Barinov argues that his company was not invited to the meeting. There was a misunderstanding, we have not refused to cooperate with the ACU and will soon provide the necessary information, - he promised. A director of branch sales combined Ukrtelecom Igor Syrotenko assured that the company has never used the zerotariff: We comply with the rules of law more strictly than any other operator.
Most of all zeros in their advertisements used Astelit, noted in advertising agencies. Everyone remembers the huge advertising structures in the form of zeros , which the company sets throughout Ukraine, - said the director of the agency Maxima (implements buying for MTS) Andrei Klimenko. According to director of media agency Mindshare (MTS serves, and until 2008 Beeline) Valeria Varenitsa, zero tariff constitute more than 50% of all commercial operators. According to Mr. Klimenko, for MTS did not exceed 30%. However, an analyst at GfK Ukraine Gleb Vyshlinsky confident that operators will continue to evade the prohibitions governing bodies.
Just in advertising will be more items. A requirement for the fonts used in advertising, the law is not regulated, - said the analyst.
Roman Sudolsky, Irina Mironova
The sharp rise in oil prices will boost stock price of oil and gas companies
Today, the risk of carry data on inflation in September, which will be published in the late afternoon
External von confidently positive for Russia's market, America has closed certain growth, Asia is trading up
Minpromtorg: Debt Burden AvtoVAZ on January 1, 2010 amount to 76.32 billion rubles
Analytical review of the Forex Market for October 14
Kommersant: STAU restores a single unit of work with large taxpayers
European Stoxx 600 index on Wednesday reached a maximum for the year
The stock market of Russia on Wednesday updated the annual summit of indexes on the external positive things
Forex - results of the day