PepsiCo criticized for advertising

company PepsiCo, the second largest producer of soft drinks in the world, in an advertising campaign of its energy drink Amp has released an application for the iPhone, designed to teach young people a pickup truck, that is the art of seducing women. This program has been much criticism of hundreds of users who publish negative comments in the network.
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PepsiCo tutorial called recharge before doffer (Amp up before you score). Tutorial prompts the user to select one of 24 types of women, including the jaguar, touchy and girl-punk. Under the rules, you should choose the program that girl, who liked the user. Once the choice is made, the program starts to give advice on how to tie a friendship.

Often, the program offers a risky way to explore. For example, for pick-up artist tutorial advises to start with the phrase: And you know that the Mona Lisa no eyebrows? I wonder what other places she shaves. In the case of a successful truck program offers its users to publish details of the removal in the social network FaceBook or in the system mikroblog Twitter.

large number of users on Twitter tutorial PepsiCo subjected to sharp criticism, saying that the program objectifies women. A site Adfreak.com pathetic even asked the question: Is there any man who likes application Amp for iPhone? In his blog on Twitter PepsiCo apology, published an article, which states that the tutorial is a parody of the methods that use men for dating with women.

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