A number of Ukrainian publishing houses and advertising agencies were sent an open letter, which warned of advertising and media market of the bad faith of a number of advertisers in the promotional repayment of debts, not only for the beginning of this, but even last year's
previously raised the issue of non-payment only to advertising agencies, which have been in the situation between the hammer and the anvil: Calculations with the media, and recover the debt from the advertiser, with whom neither of them would not be desirable row. By mid-summer, the situation of non-payment, perhaps, was so critical that led to unite and various media channels.
Action Team, which includes publishers such as Sanoma Magazines Ukraine, Forward Media Group, JP Burda-Ukraine , the publishing house Natali and the agency Media Advertising Group, issued a statement about the fact of non-payment of invoices for advertising back in 2008 . brands such as Amarula, Canti, Concha y toro, Casillero del Diablo.
This is an indication of the serious financial risks associated with possible non-payment for advertising of these brands, to promote their distributor in Ukraine. In addition to these brands, we also see the risks of paying for advertising brands Delight (supermarkets), Escada Sport and WestMont (clothing stores), Single (restaurant), Lavinia (store alcoholic beverages) that are moving companies associated with these non-payers. We hope that the information contained in this letter will help all market participants to avoid similar situations in the future - said the action team.
Although the exact amount of debt publishers are called, according to the i, it can be up to several million UAH. Distributor of alcoholic brands in Ukraine, in question is Mark, which deals with the import of alcohol since 1992, the company has already been mentioned among the major advertising debtors. One of the agencies involved in placing print advertising Markoma in 2008, is the Tabasco. However, agency, according to director of group companies Tabasco Alexander Gorlova until Sues distributor, which has in the past year do not pay the debt of around 1.5 mln.
In this situation, publishers who advertise these brands, and the money was never received, make a claim directly to the distributor. But their association is due to a desire to warn the market about the possible implications of the work with the company, - noted Mr Gorlov.
Publisher
reaction is understandable, because they, unlike those of TV, do not look forward to continued close cooperation with the advertising of alcoholic brands next year. In fact, according to executive director of the All-Ukrainian Advertising Coalition Maxim Lazebnik, according to the adopted in March 2008 changes to the law on advertising, advertising of alcoholic beverages in the written press, except for specialized publications, from 1 January 2010 will be prohibited. Therefore, the editors decided to speak out against the debtor-alkogolschika publicly, hoping to recover their money, albeit belatedly.
Recall that the problem of advertising fees, as has been reported and stood up in front of the Ukrainian advertising and communication market in this year's particularly acute. In early July, agency Starcom (Publicis Groupe Ukraine) has filed a lawsuit on the company Telesystems of Ukraine with the requirement to reimburse the approximately 16,5 million UAH. Campaign 2007, the Agency sugar, adverstises TM Sobieski in Ukraine, in May, won the case: the court must Belvedere Ukraine to satisfy the financial claims ad (about 10 mln.). The tradition of Insurance must also be in 2008 about 6,5 million UAH. Agency Media Arts Group Ukraine, due to which also are in a court showdown.
Artiom Vakalyuk
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Recommendations for VTB shares and futures on RTS index
Publishers unite against debtors
A number of Ukrainian publishing houses and advertising agencies were sent an open letter, which warned of advertising and media market of the bad faith of a number of advertisers in the promotional repayment of debts, not only for the beginning of this, but even last year's
previously raised the issue of non-payment only to advertising agencies, which have been in the situation between the hammer and the anvil: Calculations with the media, and recover the debt from the advertiser, with whom neither of them would not be desirable row. By mid-summer, the situation of non-payment, perhaps, was so critical that led to unite and various media channels.
Action Team, which includes publishers such as Sanoma Magazines Ukraine, Forward Media Group, JP Burda-Ukraine , the publishing house Natali and the agency Media Advertising Group, issued a statement about the fact of non-payment of invoices for advertising back in 2008 . brands such as Amarula, Canti, Concha y toro, Casillero del Diablo.
This is an indication of the serious financial risks associated with possible non-payment for advertising of these brands, to promote their distributor in Ukraine. In addition to these brands, we also see the risks of paying for advertising brands Delight (supermarkets), Escada Sport and WestMont (clothing stores), Single (restaurant), Lavinia (store alcoholic beverages) that are moving companies associated with these non-payers. We hope that the information contained in this letter will help all market participants to avoid similar situations in the future - said the action team.
Although the exact amount of debt publishers are called, according to the i, it can be up to several million UAH. Distributor of alcoholic brands in Ukraine, in question is Mark, which deals with the import of alcohol since 1992, the company has already been mentioned among the major advertising debtors. One of the agencies involved in placing print advertising Markoma in 2008, is the Tabasco. However, agency, according to director of group companies Tabasco Alexander Gorlova until Sues distributor, which has in the past year do not pay the debt of around 1.5 mln.
In this situation, publishers who advertise these brands, and the money was never received, make a claim directly to the distributor. But their association is due to a desire to warn the market about the possible implications of the work with the company, - noted Mr Gorlov.
Publisher
reaction is understandable, because they, unlike those of TV, do not look forward to continued close cooperation with the advertising of alcoholic brands next year. In fact, according to executive director of the All-Ukrainian Advertising Coalition Maxim Lazebnik, according to the adopted in March 2008 changes to the law on advertising, advertising of alcoholic beverages in the written press, except for specialized publications, from 1 January 2010 will be prohibited. Therefore, the editors decided to speak out against the debtor-alkogolschika publicly, hoping to recover their money, albeit belatedly.
Recall that the problem of advertising fees, as has been reported and stood up in front of the Ukrainian advertising and communication market in this year's particularly acute. In early July, agency Starcom (Publicis Groupe Ukraine) has filed a lawsuit on the company Telesystems of Ukraine with the requirement to reimburse the approximately 16,5 million UAH. Campaign 2007, the Agency sugar, adverstises TM Sobieski in Ukraine, in May, won the case: the court must Belvedere Ukraine to satisfy the financial claims ad (about 10 mln.). The tradition of Insurance must also be in 2008 about 6,5 million UAH. Agency Media Arts Group Ukraine, due to which also are in a court showdown.
Artiom Vakalyuk
Gosgarantii on bond issue Mechel on 45 billion rubles to support securities may metallurgical sector
The Arbitration Court rejected Tatneft in the claims of nullity decision FAS Russia
Markets still waiting
Continued reporting period, this time gave rise to sales
Despite coming in this week's large-scale deployment of US treasuries in the amount of $ 215 billion, U.S. indexes finished trading on Friday in a small black
Experts: Record IPO in China and Brazil confirm the growing strength of BRIC
In case of continued resistance to the growth index of the MICEX will provide the levels of 1090 and 1160 points
In the best performing energy companies until stock: MOESK, OGK-6, OGK-2, TGK-4
Recommendations for VTB shares and futures on RTS index