The crisis came on the air

Mediakorporatsiya Central European Media Enterprises (CME) is seeking an investor for the channel Studio 1 1. Among the bidders, market participants are called co-owner of Privatbank Igor Kolomoyskogo, one of the founders of the channel Fuksmana Boris and the Russian holding company Prof-Media. As early as last year, CME evaluated in the channel $ 732 million, but now the cost can range from $ 50 to $ 150 million

solution to the problem of the financing of assets in Ukraine and Bulgaria - one of the main challenges now facing the company, said on Tuesday at industry conferences bank JP Morgan president of CME, Adrian Sarba. According to him, the company is considering several options to solve this problem. CME Vice President of Corporate Communications Tomasova Roman refused to report on plans for Ukraine. But a source familiar with the situation said that the decision to 1 1 might be announced already this week. The most likely scenario, he said, - sale of a minority share of TV.

Founded in 1994, Ronald Lauder Central European Media Enterprises operates television stations in Bulgaria, Romania, Slovakia, Slovenia, Ukraine, Croatia and the Czech Republic. Revenue in 2008 - $ 1.02 billion net loss - $ 255.6 million in March this year, 31% CME for $ 241.5 million bought American Major Time Warner.

Studio 1 1 was founded in 1995 by Alexander Rodnyansky and his cousin Boris Fuksmanom. In February 2008, CME, at that time owner has 60% 1 1, purchased with the Lord and Rodnyansky Fuksmana 30% over the $ 80 million, and in October - the remaining 10% over $ 109.1 million Revenues 1 1 in 2008 year - $ 96.7 million, with a negative EBITDA $ 33 million in May, according to GfK Ukraine, a channel is the fourth largest (audience - people over 18 years) with a share of 8,19% and 1,21% rating.

tries to find an investor for the 1 1 billion. At the end of 2008 the channel showed the highest operating loss from all television CME. And this year in Ukraine, the company expects the greatest drop of advertising revenue. According to Mr Sarba, volume telereklamnogo market of Ukraine in hryvnias in 2009 to decline by 35%, whereas, for example, in Bulgaria - only 25% in Croatia - 15%.

As a result I

quarter earnings 1 1 has fallen by 86% to $ 2.6 million (or 76% in UAH). In this part of the CME associated with the refusal of this year from the previous seller of advertising services - Russian group Video International (VI). During the early termination of the contract (was supposed to operate until 2012), WI is now trying to recover from the CME in the London International Arbitration $ 58.5 million.
 

interest in the channel 1 1 showed, among other things, a Russian holding company Prof-Media (controls the television TV-3, MTV, 2×2 ), said several participants telerynka. Prof-Media has been negotiating with the CME, but withdrew from the deal, said the speaker, close to the TV. In the Prof-Media comments are not provided.

Among other candidates for 1 1 - co-owner of Privatbank Igor Kolomoysky. In the mid 2000's the founders of Channel Alexander Rodnyansky and Boris Fuksman promised Mr Kolomoyskomu sell share of the TV, but ultimately did not agree with him, but with CME. At this point in 2005, Igor Kolomoysky sudilsya to owners of 1 1. The conflict was able to settle only in the past year. Prior to this, Igor Kolomoysky bought for $ 110 million on NASDAQ 3% CME. And in February of CME in the deal to acquire 30% 1 1 Mr. Kolomoyskomu allocated $ 140 million (could get their cash or shares of CME). Thus CME bought from a businessman of his option to share in the channel. In April this year, Igor Kolomoysky owned nearly 4% CME. First Deputy Chairman of the Board of Privatbank Timur Novikov yesterday refused to discuss the interest of Mr. Kolomoyskogo to 1 1.

finally ready to completely buy out a channel CME one of its founders - Boris Fuksman argue the market participants. According to them, a proposal he sent last week's Board of Directors of CME. Boris Fuksman did not refute this information.

In February 2008, buying 30% 1 1, CME appreciation of the entire channel in the $ 732 million (in 2007, its EBITDA reached $ 27 million). Capitalization of the CME on the NASDAQ while $ 3.67 billion at yesterday - only $ 720 million If the current negative EBITDA value 1 1 can range from $ 50 to $ 150 million, believes Boris Fuksman. In doing so, he adds, the purchase of the asset requires further $ 100-150 million investment over the next three years, excluding revenue from advertising.

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