devaluation of the hryvnia destabilize the domestic market of tea more than the increase in world prices for the product …
Tea The Ukrainian market is preparing for another sizeable increase in prices. Note: the gradual rise in price of tea throughout 2009 was, in general, familiar to the domestic market.
Thus, according to consultancy AAA, the retail prices of tea since the beginning of the year increased by at least 35-40% and on average is 13-15 UAH. 100-gram pack. However, an impending rise in prices can be quite dramatic: as announced August 19 the British Financial Times, the price of tea auction in g.Mombasa (Kenya) have reached a historic high - $ 3.75 per 1 kg. For comparison: according to the brokerage Asia Siyaka Commodities Ltd., In early 2009 Kenyan tea was offered at $ 2.19 per 1 kg, and, say, in late 2007 - at $ 1.79 per 1 kg.
price hike tea leaf observed in other supplier countries - India and Sri Lanka. The main reason experts cite a decline in production in major exporting countries: Kenya, Sri Lanka and India. In Kenya, for example, the cost of 1 kg of tea category BP1 (srednelistovoy tea) increased by 25% since the beginning of the year.
In Sri Lanka, during the same period, tea rose in price by 25-30%, while the output of the first half of 2009 declined by nearly 40% over the same period in 2008 can be said about the purchase price increase in average of 20-30% since the beginning of the year , - said Maxim BUSINESS Lypko, deputy director of Svit tea. The causes of what is happening, according to Alexander Aliskerova, manager of public relations and media SCU Ltd. Pyramid, in each of the countries of their own. For example, in Kenya in place of tea plantations provide a more profitable plantations of roses, a rise in price of Indian tea contributes to the increase in recent years, domestic consumption of the product almost doubled (and, accordingly, a sharp reduction in export supply) and in Sri Lanka - a permanent political instability.
However, as noted by the operators to reduce the supply of superimposed permanent increase in demand for tea in the world market: in 2008, consumption was 3.85 million tons, the production - only 3.78 million tons, however, Aliskerov says: Fluctuations in Bulk (tea leaves) for the world tea market phenomenon is familiar. Therefore, the current rise in prices for high quality tea is not for us, something unexpected (although this year it is more tangible than before). More significantly affected by the instability of the dollar, since it is proportional effect on profitability, which for the past six months has fallen sharply in the whole category.
Market participants agree that, given the current price movement on the end of 2009 is expected redistribution of the market in favor of the cheaper varieties of tea and a general decline in the quality of the product on the market. Some manufacturers in order to maintain profitability when blending replace quality leaves Ceylon, Indian, Kenyan or Chinese teas cheaper raw materials, for example, from the Middle East and Indochina. According Aliskerova to keep prices and maintain esprit de corps, manufacturers increase the fuel-efficient supply of the product: tea bags without labels, teas in 50-gram packets of foil, tea in the big 200-gram packets, etc.
According to him, a beam element in the cost of production - 30-80% depending on the type of packaging and type of packaging. In addition, the manufacturers are different costs, which depend on the location of factories, the level of automation, inventory, production volumes, etc., ie operators have certain features smooth price jumps.
However, it is worth noting that all such methods could partially reverse the rise in price of raw material itself on the world market. Indeed, as the player market, while raising world prices for tea may haunt the growth rates for the final product by 5-10%. But, as Maxim Lypko admits, if the devaluation of the hryvnia against the dollar to continue, then in the next two months, selling prices for tea Ukrainian mobile operators could increase by at least 10-20%. In other words, we can assume that the latest increase in retail prices of tea will be at least 30%. And much like price rise fully smooth marketing techniques the participants of the Ukrainian market of tea will be difficult.
Michael Dikalenko, Elina Moskovchuk
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Accidentally
devaluation of the hryvnia destabilize the domestic market of tea more than the increase in world prices for the product …
Tea The Ukrainian market is preparing for another sizeable increase in prices. Note: the gradual rise in price of tea throughout 2009 was, in general, familiar to the domestic market.
Thus, according to consultancy AAA, the retail prices of tea since the beginning of the year increased by at least 35-40% and on average is 13-15 UAH. 100-gram pack. However, an impending rise in prices can be quite dramatic: as announced August 19 the British Financial Times, the price of tea auction in g.Mombasa (Kenya) have reached a historic high - $ 3.75 per 1 kg. For comparison: according to the brokerage Asia Siyaka Commodities Ltd., In early 2009 Kenyan tea was offered at $ 2.19 per 1 kg, and, say, in late 2007 - at $ 1.79 per 1 kg.
price hike tea leaf observed in other supplier countries - India and Sri Lanka. The main reason experts cite a decline in production in major exporting countries: Kenya, Sri Lanka and India. In Kenya, for example, the cost of 1 kg of tea category BP1 (srednelistovoy tea) increased by 25% since the beginning of the year.
In Sri Lanka, during the same period, tea rose in price by 25-30%, while the output of the first half of 2009 declined by nearly 40% over the same period in 2008 can be said about the purchase price increase in average of 20-30% since the beginning of the year , - said Maxim BUSINESS Lypko, deputy director of Svit tea. The causes of what is happening, according to Alexander Aliskerova, manager of public relations and media SCU Ltd. Pyramid, in each of the countries of their own. For example, in Kenya in place of tea plantations provide a more profitable plantations of roses, a rise in price of Indian tea contributes to the increase in recent years, domestic consumption of the product almost doubled (and, accordingly, a sharp reduction in export supply) and in Sri Lanka - a permanent political instability.
However, as noted by the operators to reduce the supply of superimposed permanent increase in demand for tea in the world market: in 2008, consumption was 3.85 million tons, the production - only 3.78 million tons, however, Aliskerov says: Fluctuations in Bulk (tea leaves) for the world tea market phenomenon is familiar. Therefore, the current rise in prices for high quality tea is not for us, something unexpected (although this year it is more tangible than before). More significantly affected by the instability of the dollar, since it is proportional effect on profitability, which for the past six months has fallen sharply in the whole category.
Market participants agree that, given the current price movement on the end of 2009 is expected redistribution of the market in favor of the cheaper varieties of tea and a general decline in the quality of the product on the market. Some manufacturers in order to maintain profitability when blending replace quality leaves Ceylon, Indian, Kenyan or Chinese teas cheaper raw materials, for example, from the Middle East and Indochina. According Aliskerova to keep prices and maintain esprit de corps, manufacturers increase the fuel-efficient supply of the product: tea bags without labels, teas in 50-gram packets of foil, tea in the big 200-gram packets, etc.
According to him, a beam element in the cost of production - 30-80% depending on the type of packaging and type of packaging. In addition, the manufacturers are different costs, which depend on the location of factories, the level of automation, inventory, production volumes, etc., ie operators have certain features smooth price jumps.
However, it is worth noting that all such methods could partially reverse the rise in price of raw material itself on the world market. Indeed, as the player market, while raising world prices for tea may haunt the growth rates for the final product by 5-10%. But, as Maxim Lypko admits, if the devaluation of the hryvnia against the dollar to continue, then in the next two months, selling prices for tea Ukrainian mobile operators could increase by at least 10-20%. In other words, we can assume that the latest increase in retail prices of tea will be at least 30%. And much like price rise fully smooth marketing techniques the participants of the Ukrainian market of tea will be difficult.
Michael Dikalenko, Elina Moskovchuk
Total assets of the company of George Soros on the basis of last year grew by 41%
The younger Russians, the higher their income and the farther they live from the capitals, the more they believe banks
English clubs spent 450 million pounds on new players
EU opens doors to immigrants
HSBC: Rich people from all over the world are seeking to move to Switzerland
Russians go for cheap vodka
Loan 2437%
inaccessibility of bank loans are increasingly forcing Britons turn to moneylenders …
In the Eurobond restructuring of Naftogaz involved 7 consulting firms
The crisis of the leaders added
Virtually every other white collar notes the increase of their official duties …